What kinds of innovations should be developed? Is the focus on products, processes, or new business models?

Establish systematic methods such as Design Thinking or Lean Startup. Foster creativity. Develop prototypes quickly.

Innovation

Q: 2. Identify areas of innovation

Analyze trends, technologies, and customer needs. Monitor competitors. Leverage your own strengths.

Q: 4. Mobilize Resources

Create an innovation-friendly culture. Invest in R&D. Establish partnerships with startups or universities.

Q: 5. Implementation & Scaling

Launch pilot projects. Prepare market entry strategically. Scale what works.

Q: 6. Measure Success & Learn

Define KPIs. Collect customer feedback. Regularly review and adjust the strategy.

Innovation Strategy

An innovation strategy is more than just a good idea. It is a structured approach that enables companies to systematically create new solutions, secure competitive advantages, and promote sustainable growth.

Key Building Blocks of an Innovation Strategy

1. Define Objectives

2. Identify areas of innovation

3. Design Processes

4. Mobilize Resources

5. Implementation & Scaling

6. Measure Success & Learn

Overview of Strategy Types
Offensive: Open up new markets
Defensive: Improve existing offerings
Cooperative: Develop together with partners
Disruptive: Fundamentally change what already exists

A strong innovation strategy is flexible, future-oriented, and measurably successful

Innovation Excellence Modell

Our excellence model provides a proven, practical framework for the strategic implementation of innovation.
It demonstrates how companies can become systematically innovative — from idea generation to market readiness.

Innovation Excellence Model © PFI - Plattform für Innovation